For founder-led B2B businesses turning over £1–10M. A sales system and a retention system, built around how you actually sell, installed for you, and handed to your team in 90 days.
20 minutes. Tell me what's holding your growth back. I'll give you 2–3 specific things you can do this week to move the needle.
Real scale, not a better month.
An asset, not a job you own.
Run by a system, not by you.
Most founder-led businesses hit the same wall between £1M and £10M. The drive that got you here is exactly what caps you now: the business runs on you, so it can only grow as far as you can carry it. You've become the ceiling, and working harder won't move it.
A revenue system is a documented, repeatable way to win and keep customers, one that runs on process, not on any one person. The result stops depending on who's doing it, or how they feel that day. Here's what that changes:
Your commercial machine is two systems: Win More Deals and Keep More Clients. Both built around how you actually sell, installed for you, and handed to your team in 90 days. Run one, or both in sequence.
Close 20–40% more of the deals you’re already chasing.
Sales process, qualification, scripts, follow-up and closing cadences, and pipeline rhythm. Built and installed.
Grow revenue 15–25% from the clients you already have.
Onboarding, client health scoring, proactive outreach, and cross-sell. Built and installed.
Whichever you start with, you own the system at the end.
A CRO, an agency, or your own time, here's what each really costs, next to a system that's already proven and installed in 90 days.
£12k, once. Less than two months of a senior hire, and your team owns it for good.
Every engagement lives in the platform. Every deliverable, every score, every priority, in one place, updated as the work happens. You and your team see exactly where things stand, at any time.
Everything is scored from day one, so progress isn’t a feeling, it’s a number you watch move. No “trust me, it’s working,” no black box. You see what’s done, what’s moving, and what’s next.
Free while we’re engaged. £99/month after to keep access, or export everything to PDF.
From first call to a system your team runs without you, in 90 days.
20 minutes. We walk through your sales today and benchmark where it stands.
90 days. We build the system, install it, and train your team to run it.
A working system, a trained team, and a score that's moved. Revenue that no longer depends on you.
You walk away with a revenue-generating system, and a team trained to run it.
Great to receive advice on our full marketing stack and our sales strategy as well as just providing a lead gen service.
They worked hard with us on our sales strategy to ensure leads were followed up in optimal timeframes and supported a boost in our sales conversion.
We used to look at our marketing as a cost centre. Since working with the team, I think differently. It’s an essential revenue generating activity. We are rolling out across our other divisions.
I've spent 20 years building, scaling and selling my own businesses. Three exits, and a lot learned the hard way about what actually drives growth, and what kills it.
I've also worked closely with hundreds of other UK B2B businesses, helping them grow across sales, marketing, technology and operations. Different industries, different stages, the same patterns every time.
Scale DNA is everything I've distilled from all of it. Two systems built and installed in your business, plus a free diagnostic Scorecard. The complete commercial machine for your next stage of growth.
Book a 20-min call. I'll ask you one question, what's the biggest thing holding your business back, then we'll spend the rest of the time on that specifically. You'll leave with concrete next steps, even if we never work together.
Book a 20-min call →20 minutes. We'll benchmark where your sales stands today and give you 2–3 things you can act on this week. Even if we never work together.