600founder-led businesses we've helped

Book more meetings, close more deals,
revive dead leads.

The work of a whole sales team, done for you, for less than the cost of one salesperson.

A free 20-minute diagnostic: your scores, your biggest opportunity, and what fixing it is worth.

/01

Predictable sales

Revenue you can rely on, month after month.

/02

No sales team to hire

A whole team's output, without recruiting or managing anyone.

/03

Grow your business

More revenue, quarter after quarter.

The problem

Growth stalls in three places.

Growth rarely stalls for one big reason. It stalls in three places, and each one is quietly costing you deals you should be winning.

Your pipeline runs dry

Most new business comes from referrals and luck. When they dry up, growth stalls, and it all still runs through you.

Your best leads go cold

Good leads stall between “interested” and “signed”, no one can tell you why, and a deal you'd been counting on slips away.

Your old leads gather dust

Hundreds of old quotes and lost deals sit untouched in your CRM, while you keep paying to find new ones instead.

Fix one and you'll win more business.
Fix all three, and that's where the real growth is.

Inside the Deal Engine

More business, three ways.

They work best as one engine. Take one, or run all three, and add more whenever you like.

/01 · Generate more leads

More meetings, with the right buyers.

  • Find your best buyers, and the signals they're ready: a new decision-maker, a competitor slip, fresh funding
  • Reach out in your name, on email and LinkedIn, the moment one shows up
  • Runs in the background; you just take the meetings
5%in-market right now
10–20meetings booked a month
+50%more sales-ready leads
£2,495/mo
See how Generate works
/02 · Convert more deals

More of the deals you start actually close.

  • Turn how you sell into a playbook your CRM runs: stages, qualifying questions, objection answers
  • Every call scored, follow-ups drafted, stalling deals chased
  • A one-page read every Monday: what's at risk, and what to do
  • A sales manager's job, without hiring one; you approve what matters
+27%higher conversion rate
−21%shorter sales cycle
+42%better forecast accuracy
£995/mo
+ £1,995 one-off to build your playbook
See how Convert works
/03 · Reactivate dormant leads

More revenue from the leads you'd written off.

  • Clean up the old quotes and lost deals in your CRM, with a plan for each
  • Go back with a reason (a job move, a fresh need), written from the deal's own history
  • Anything that bites drops straight back into your pipeline
20–40%to revive a dead deal
63%of leads need 3+ months
44%quit after one follow-up
£995/mo
See how Reactivate works
Best value · the full engine

Take Generate + Convert, get Reactivate free.

All three running as one engine. Reactivate, normally £995/mo, is on us for as long as you run the other two.

£3,490/mo
£4,485 bought separately

* Bundle price applies when all three start together; add modules later at full price. Convert's playbook build is a one-off £1,995, charged where needed.

How it works

Up and running
in days.

  1. /01

    Get your growth score

    A free 20-minute diagnostic. You see exactly what your growth is worth, and the one thing to build first to get it.

  2. /02

    We build your engine

    In days we build your Deal Engine and wire it into the way you already sell. Nothing for you to set up.

  3. /03

    More meetings, more deals

    Every month, more meetings booked and more deals closed. You approve what matters, we run the rest.

A working sales engine in days, not another thing to manage.

The platform

A live platform.
Not a black box.

We run the Deal Engine for you, but you're never in the dark. Everything it does lands on one live platform: the meetings booked, the deals moving, the leads coming back to life, updated as it happens.

You see what's working and what's next in real numbers, not a monthly “trust us, it's going well”. Done for you, but never hidden from you.

  • Meetings booked, deals moving, leads revived, in one place
  • Every result and report, live as it happens
  • One clear view for you and your team
  • All the data behind it, your leads, contacts and pipeline, yours to keep
The value

Less than the cost of one salesperson.
Does the work of three.

A good salesperson costs £50,000 a year or more, before tax, tools, and the time you spend managing them. And they only do one of these jobs. The Deal Engine does all of them, for less, and runs without you.

A salesperson
A lead-gen agency
Do it yourself
The Deal Engine
Monthly cost
£4,000+ all-in
£2,000+
£500+ and your time
£3,490
Books meetings
Sometimes
Yes
You set it up
Yes
Helps you close more
Yes
No
No
Yes
Wins back lost deals
Rarely
No
No
Yes
Who runs it
You manage them
They send leads
You do
We do
Up and running
3–6 months
A few weeks
When you find time
Days

For the cost of one hire, you get the whole system, not one more person to manage.

/01
6
Years generating leads
/02
600
Founder-led businesses helped
/03
52,000
Meetings booked
/04
£72M
In new revenue for clients
Proof

What our clients are saying.

They did everything exactly as they said they would. The difference was seeing the ROI on paper before we started. It's changed the shape of our UK business.
★★★★★
Alexandra Cole-BroadwayAlexandra Cole-BroadwayCOO & Co-founder, Stack
We reached hundreds of businesses we'd never have found on our own, and the quality was brilliant: exactly the decision-makers we wanted. A better return than we'd had on pay-per-click.
★★★★★
Leo CutlerLeo CutlerDigital Communications Manager, Liebherr
It's like having a part-time lead-gen person. We only needed one or two leads to make the return worth it, and we far exceeded it. It's opened up industries we weren't in before.
★★★★★
Guy TaylorGuy TaylorManaging Director, Gatton Creative
Once the campaign's set up, they take care of the hard work and just deliver warm leads already willing to talk. It gives me the confidence we can grow our pipeline, and grow our business.
★★★★★
Ashley WainwrightAshley WainwrightHead of Sales, STO
We're a small team, so this was a huge help. They pinned down leads we couldn't even put names to, kept us in the loop throughout, and we've won six new customers from it.
★★★★★
Sharon HewisonHead of Operations, Codem Composites
We reached exactly the right people, in the right department, with the right message. We generated 120 leads and have already signed over 50 of them. It exceeded our expectations.
★★★★★
ChrisCo-founder, GiveTap
About

The pattern we kept seeing.

Layth
I'm Layth.

For six years we've run lead generation for founder-led businesses, more than 600 of them.

Along the way, one pattern kept showing up. The clients who grew the most weren't the ones who simply got more leads. They were the ones who also had a tight process to close them, and who went back to the ones that had gone quiet. Same leads, a lot more revenue.

So we built those parts too, and put them alongside the lead generation as one system. You can run all of it, or just the piece you need, leads are where most people start. When you want more from them, the rest is there. That's The Deal Engine, done for you.

Book a 20-min call →
Questions

The questions founders
actually ask.

A free, 20-minute online diagnostic. You answer a few questions about how you sell today, and it shows you what your growth is worth on your own numbers, which of the three engines is the biggest lever right now, and exactly what to build first. It's the fastest way to see where your next growth is, and whether we're a fit. No call needed to get it.
No. Lead gen is where we start, not where we stop. Plenty of clients run just the lead generation and do well on it. But we can also run what turns those leads into revenue, the sales process that closes them and the follow-up that revives the quiet ones. An agency hands off the leads and leaves; we can run the whole thing.
No. Automation does the heavy lifting, but a person runs it and everything goes out as you, properly targeted, not spray-and-pray. You sign off the messaging, and nothing goes out that would make you wince.
Very little. It's done for you: we build it and run it, and you approve the things that matter, the messaging, the shortlist, the calls worth your time. You take the meetings, we handle the rest. All we need is access to your CRM and a short check-in each week.
No. There's a three-month minimum, enough time for the engine to get up and producing, then it's rolling monthly and you cancel whenever. Long enough to see it work, short enough that we have to keep earning it.
The engine is up and running in days, and the first meetings start landing in your calendar within the first few weeks. Closing and reactivation build from there.
No. Start with the one you need, most people start with lead generation, and add the others whenever you want. They work best together, but each stands on its own.
If you're a founder-led B2B business selling something with real value, yes. It works whether you sell in person, by phone or over video, and across just about any industry, the sales problems underneath are the same.
Get started

Ready for more meetings, more deals, more revenue?

Take the free 20-minute diagnostic, or book a call. Either way you'll see exactly what the Deal Engine could do for your sales, before you spend a penny.

Get your growth scoreBook a 20-min call