Privacy policy.

/01 What information we collect

Depending on how you use our site, we may collect:

• Scorecard data. Your answers to our diagnostic questionnaires, along with your name, email address, company name, role, and (optionally) approximate company revenue.
• Contact and enquiry data. Your name, email address, and the content of any message you send us.
• Booking data. Information you provide when scheduling a call with us, including your name, email address, and any details you choose to share.
• Technical and usage data. Information collected automatically when you visit the site, such as your IP address, browser type, device information, and how you interact with our pages, via cookies and similar technologies (see our Cookies section below).

We do not collect special category data (such as health, ethnicity, or financial account details) through this website, and we ask that you do not send it to us.

/02 How we use your information

We use your personal data to:

• Generate and deliver your Scorecard results and score.
• Respond to your enquiries and arrange or hold calls with you.
• Provide and improve our services.
• Send you relevant insights, updates, and marketing communications where you have agreed to receive them. You can unsubscribe at any time.
• Operate, maintain, and improve our website.
• Meet our legal and regulatory obligations.

/03 Our legal basis for processing

Under UK GDPR, we rely on the following legal bases:

• Consent. For sending marketing emails and for non-essential cookies. You can withdraw consent at any time.
• Legitimate interests. For responding to enquiries, delivering Scorecard results you have requested, improving our services, and understanding how our site is used. We balance these interests against your rights.
• Contract. Where processing is necessary to provide a service you have engaged us for.
• Legal obligation. Where we are required to process data to comply with the law.

/04 Marketing communications

If you complete a Scorecard or otherwise provide your email and agree, we may send you your results and occasional related insights and offers. Every marketing email includes an easy way to unsubscribe, and you can opt out at any time by contacting us at contact@scaledna.co.uk. Opting out of marketing does not affect any service-related messages you have asked us to send.

/05 How your information is shared

We do not sell your personal data. We share it only as needed to run our business:

• Service providers. We use trusted third-party providers to operate, including for email and communications, customer relationship management (CRM), scheduling, website hosting, analytics, and AI-assisted processing. These providers process data only on our instructions and under appropriate safeguards.
• AI-assisted processing. We may use AI tools to help analyse information and prepare deliverables as part of providing our services. Data is handled under appropriate safeguards.
• Legal and regulatory. We may disclose data where required by law, regulation, or legal process.
• Business transfers. If our business is sold or reorganised, data may be transferred as part of that transaction, subject to this policy.

Some of our service providers may process data outside the UK or EEA. Where this happens, we ensure appropriate safeguards are in place, such as UK-approved transfer mechanisms.

/06 How long we keep your data

We keep personal data only for as long as necessary for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements. Scorecard and enquiry data is retained while it remains useful for providing our services and for a reasonable period afterwards, unless you ask us to delete it sooner.

/07 Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate or incomplete data.
• Ask us to delete your data in certain circumstances.
• Object to or restrict our processing of your data.
• Withdraw consent where we rely on it.
• Request a copy of your data in a portable format.

To exercise any of these rights, contact us at contact@scaledna.co.uk. We will respond within the timeframes required by law. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, though we'd appreciate the chance to address your concerns first.

/08 Cookies

Our website uses cookies and similar technologies to function and to help us understand how the site is used. Essential cookies are necessary for the site to work. Non-essential cookies (such as analytics) are only used where you have given consent. You can manage your cookie preferences through your browser settings or any cookie controls provided on our site.

/09 Data security

We take reasonable technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, but we work to safeguard your information appropriately.

/10 Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the "last updated" date revised accordingly.

/11 Contact us

For any questions about this policy or how we handle your data, contact: