ReactivateRevive dormant deals

Revenue from the leads
you'd written off.

We work the old quotes and lost deals already sitting in your CRM, reading each one's history and going back with a reason that actually lands, until they buy or bow out.

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Money already in your CRM, worked for you.

/01

Money already in your CRM

Revenue hiding in old quotes and lost deals you paid to win once.

/02

A reason, not a reminder

Every re-approach written from the deal's own history, not a generic nudge.

/03

Worked to a meeting

We handle the reply through to a booked call, not just the send.

The problem

Your old leads gather dust.

  1. /01Hundreds of dead deals gather dustOld quotes and lost deals fill your CRM, and no one ever goes back to them.
  2. /02You paid to win these leads onceThen moved on to chasing new ones, paying again for attention you already had.
  3. /03The only follow-up is “just checking in”A nudge with no reason to reply, so it gets ignored like the three before it.
  4. /04Most of them never actually said noThe timing was wrong, not the fit, and nobody went back when it changed.
  5. /05You don't know why each one stalledPrice, timing, or a rival? Without the reason, there's no angle to reopen it.

The money is already in your CRM. Reactivate goes back and gets it.

How it works

From dead list to live deal.

We take the leads you've given up on and keep working them in the background, going back with a real reason, not just because time has passed.

We sort your dead list

Every old quote and lost deal grouped by why it stalled, and ranked by what it's worth reviving.

We read each one's history

What they wanted, the objection, why it went quiet. The reason it stalled becomes the reason to go back.

We reach out with a reason that lands

A message written from that deal's history and your offers, answering why it stalled. Not a generic check-in.

We work the reply to a meeting

When they answer we qualify and book. Anyone who says “not now” comes back round with a new angle.

The approach

Not a reminder.
A reason to come back.

We don't email everyone who's gone quiet on a timer. We sort your dead list by why each deal stalled, then go back with an angle built for that reason and that record.

Your dead list2,068 records, grouped+9 revived this month
Stalled on price412Angle: A lighter package, with a recent result36in re-approach
Went quiet880Angle: A year on, what's changed for them52in re-approach
Lost to a competitor236Angle: How you compare now, with proof18in re-approach
Timing was wrong540Angle: Their renewal window coming round44in re-approach
Each segment gets its own angle, written from the record, never one blast to everyone.

For example, a re-approach written from one record:

Halewood Ltd· quote stalled on price · 11 months ago
A smaller way to get started, Sarah

When we last spoke, the full package was more than the budget allowed. We've since put together a lighter option, and just helped a firm like yours win back three hours a day with it. Worth a quick look before your renewal comes round?

Re-approach drafted · from the record
What you get

Done for you, month after month.

✓Your dead list cleaned and grouped by why each deal stalled
✓The best deals to revive, prioritised by what they're worth
✓A re-approach written from each record's history and your offers
✓Replies read, qualified and booked, not left sitting in an inbox
✓A “Not Now” net, so anyone who says “later” comes back round
✓A monthly recovery report: what came back, and what it's worth

A person runs it and you approve the angles. No list to scrub, no one to chase, nothing for you to manage.

The difference

More than your CRM can do.

More than a reminder

A CRM can email everyone who's gone quiet on a timer. It can't read a stalled deal and write a reason to come back. That's the part we do.

It knows the list

Lost on price, went quiet, lost to a rival: each gets a different angle, and your best deals get the most effort.

It has the conversation

When they reply we qualify and book. The ones who aren't ready come back round with a new angle later, never dropped.

Pricing

One price, the whole list worked.

Reactivate · monthly
£995/ month
Your dead list cleaned and grouped by why each deal stalled, watched for a reason to go back, every re-approach written from the record, revived deals handed to your pipeline, and a monthly recovery report.

Revenue from leads you'd written off, for less than a part-time hire.

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Where you'll see the difference
  • 20–40%
    Chance of reviving a lapsed dealVersus 5–20% for a cold prospect (Marketing Metrics).
  • 40–60%
    Of lost deals end in “no decision”, not a competitorThey stalled rather than picking someone else, so they're winnable when the timing's right (The JOLT Effect / Gartner).
  • 44%
    Of reps give up after one follow-upYet most sales take five or more, so the list goes unworked (Marketo / Brevet).
  • 63%
    Of leads aren't ready for 3+ monthsMost are dropped long before they would have bought (Marketo).

Industry benchmarks. The leads are already in your CRM; your results depend on execution.

Questions

The things founders ask.

No. A CRM can email everyone who's gone quiet on a timer. We read why each deal actually stalled and write a reason to come back that fits it, then handle the reply. That's the difference between a nudge and a real re-approach.
No. It's low-volume and relevant. We only go back with a reason that fits their history, and anyone who says not now comes back round later, not next week.
Yes. We work the old quotes and lost deals already sitting in it, and revived deals drop straight back into your pipeline.
Access to the history, and a short setup where we capture your offers, your proof, and the usual reasons deals stall. Then we run it.
Get started

There's revenue in your CRM already.

Book a 20-minute call and we'll show you what's sitting in your dead list, and what it's worth reviving.

Book a 20-min call →Get your growth score