/01 · Win More Deals

Win 20–40% more of the deals already in your pipeline.

For founder-led B2B businesses turning over £1–10M. A complete sales system, built around how you actually sell, installed for you, and handed to your team in 90 days. You stop being the only one who can close.

Get your free sales scorecard →Book a 20-min call

10 minutes, free. See how your sales setup scores out of 100, exactly where it's leaking, and the gaps worth fixing first.

/01

Convert more of your pipeline

A higher close rate on the deals you already have.

/02

A team that can close

The ability and the system to win deals without you.

/03

A sales system that runs

A repeatable process that works every time.

The problem

You're getting the leads.
You could be closing more of them.

  1. /01Deals stall in the pipeline and you don't know why.
  2. /02You're still personally closing most of the important ones.
  3. /03The team follows up when they remember, and they often don't.
  4. /04Your CRM is a graveyard of leads no one's touched in weeks.
  5. /05Pipeline reviews are guesswork, not data.
Out of every 100 leads
Leads in100
↓ −45 lost
Made contact55
↓ −25 lost
Qualified30
↓ −14 lost
Proposal sent16
↓ −8 lost
Closed won8
92
of every 100 leads, left on the table
Your fastest growth is here. No new leads needed.
Typical B2B funnel closes ~6–9% of leads. Source: FirstPageSage & industry benchmarks.

The growth you're chasing is already in your pipeline.

The deliverables

What's installed in 90 days.

A real sales system. Built into your business, run by your team, owned by you.

/01

Documented sales process

  • Every stage mapped, with clear exit criteria
  • Decision points and next-step rules
  • The repeatable path every deal follows
/02

Qualification framework

  • Good-fit deals separated from time-wasters in conversation one
  • ICP and disqualification rules
  • Less time wasted on deals that never close
/03

Discovery & closing method

  • A repeatable structure for the conversations that win
  • Objection handling and stall / silence responses
  • Works the same whether by call, video, or in person
/04

CRM + live dashboard

  • Configured around how you actually sell
  • The numbers always visible, never a guess
  • Pipeline hygiene rules that keep it clean
/05

Pipeline rhythm & forecasting

  • A weekly cadence that keeps deals moving
  • Forecasts you can actually plan around
  • Reviews driven by data, not gut feel
/06

Scored, not filed away

  • Built on the Scale DNA platform
  • Every deliverable scored day 1 vs day 90
  • A living system, not a folder of PDFs
+9
bonus assets

Everything else the team needs to actually run it, day to day. Included, not extra.

Objection-handling librarySales scriptsFollow-up & closing cadencesProposal templateNegotiation flexStall / silence handlingICP definitionFirst-48-hours "yes" sequenceRecorded training to re-watch
How it works

The 90-day install. Step by step.

From first benchmark to a system your team runs, in 90 days.

/01Week 1

You know exactly where you stand

We score your current sales setup and pinpoint the biggest gaps.

/02Weeks 2–10

The system gets built

Process, CRM, scripts, cadences, dashboards, built and installed for you.

/03Weeks 11–13

The team takes it over

We hand the system across so your team runs it on their own.

/04Day 90

Your sales run on a system

A working system, a trained team, and a score that's moved. Revenue that no longer depends on you.

Everything lives in your platform.

The full system

One price. Everything installed.

Fixed price, fixed scope. The complete sales system built into your business in 90 days. Process, CRM, scripts, follow-up, and the rhythm that runs it.

What this costs
£4,000/ month
3 months. £12,000 total.

Includes everything above. Standard CRM setup included (any CRM, or a fresh build). Migrations and AI data-enrichment quoted as add-ons.

Our guarantee

On day one we score your sales system out of 100. We guarantee to improve that score by at least 30%, or we keep working at no extra cost until we do.

Book a 20-min call →
Where you'll see the difference
  • +27%
    Higher conversion rateTeams following a defined, documented sales process.
  • +42%
    Better forecast accuracyCRM-driven teams forecast far closer to actual.
  • −21%
    Shorter sales cycleFewer deals stuck in "thinking about it" (Ebsta/Pavilion, 4.2M opportunities).
  • −33%
    Less sales admin timeThe team spends time selling, not on busywork. And you're out of every deal.
  • +34%
    Higher sales productivityLess chasing, less reminding, less firefighting.

Industry benchmarks for businesses with a properly built sales function. Your results depend on execution.

Optional, after install

Win More Deals Management

£1,500/ month

After install, we stay on as your remote sales manager: AI monitors whether the system is being followed, and we hold the team accountable each month. The difference between a system that's built and one that keeps working.

Start here · Risk-free on-ramp

Not ready for the full system? Start with a Sprint.

A fast, fixed-price way to sample the approach. Yours to keep, whatever you decide.

Sales Sprint
£995one-off
2 weeks. One-off, fixed price.

Two weeks, fixed price. You walk away with built, usable assets, not a report, plus a ranked plan for the full install.

The credit mechanic
100%credited

The £995 is credited in full against the £12,000 if you continue within 30 days. Starting with the Sprint costs you nothing extra if you go on. It's just the full purchase brought forward and de-risked.

Book a 20-min call →
What's delivered
  • /01
    Sales process mapped as it runshow you actually sell today, on paper.
  • /02
    Qualification framework (built)ready to use immediately.
  • /03
    Discovery method (built)a repeatable way to run the first conversation.
  • /04
    Top 2–3 fixes rankedplus a blueprint of the full install.
Is this for you?

Right fit, or honest no.

Right fitThis is for you if…
  • You're a founder-led B2B business turning over £1–10M.
  • You have leads coming in (any source: referrals, inbound, outbound).
  • You're still personally involved in most deals.
  • You've got at least 1–2 people doing sales already.
Honest noThis isn't right if…
  • You don't have any lead flow yet.
  • You already have a strong sales director with their own system.
  • You're looking for someone to do the selling for you.
Honest answers

The questions founders actually ask.

A sales manager runs what's already there. We build what should be there, then hand it to whoever runs it.
We train them on the new system and sit with them for the first weeks. Most resistance comes from change being dumped on people. We don't dump, we embed.
Included. We set up whatever fits, or fix what you have.
We configure what you've got. Heavy rebuilds or migrations may be quoted as add-ons.
2–3 hours a week from you. 4–5 hours a week from key team members. Less than running a hiring process.
You own the system. Optional Management keeps us on as your remote sales manager at £1,500/month, or platform access continues at £99/month.
Next step

Find what's holding you back.

20 minutes. We'll benchmark where your sales stands today and give you 2–3 things you can act on this week. Even if we never work together.

Book a 20-min call →Get your free sales scorecard